Whats the Problem with Customers? Fred Wiersema

ISBN: 9780132138949

Published: October 23rd 2009

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Whats the Problem with Customers?  by  Fred Wiersema

Whats the Problem with Customers? by Fred Wiersema
October 23rd 2009 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 0 pages | ISBN: 9780132138949 | 10.17 Mb

Business strategist and New York Times bestselling author Fred Wiersema presents his latest insights and advice on achieving customer intimacy in a series of new, practical, digital-only guides. This one focuses on the critical importance ofMoreBusiness strategist and New York Times bestselling author Fred Wiersema presents his latest insights and advice on achieving customer intimacy in a series of new, practical, digital-only guides.

This one focuses on the critical importance of identifying your customers true problem. Changes are, its not what you—or they—think. But its vital if you want to keep customers coming back, especially in these tough economic times.It was a rotting old fence around my swimming pool that drove home the power of deeply analyzing customer problems. I thought a traditional white picket fence would be perfect to replace it.

The first two contractors made their measurements, discussed the materials, calculated, and gave me prices. But the third surprised me. Why do you want a white fence? Have you ever thought about black? He explained that a black fence would blend into the background, making the surrounding area more visible, while a white fence would make the pool area more intimate and enclosed. My wife and I had never thought about that. Next, he asked why we were replacing the old fence. I thought it was obvious: It was falling apart and needed to be repainted every few years.

Have you considered an anodized aluminum fence? It would last pretty much forever, he said. That clinched the deal: Hed offered a better answer for needs we didnt even realize we had.



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