Taking the Easy Leads: a Guide to B2B Inbound Marketing Strategy John Marzolph

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Published: February 14th 2013

Kindle Edition

13 pages


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Taking the Easy Leads: a Guide to B2B Inbound Marketing Strategy  by  John Marzolph

Taking the Easy Leads: a Guide to B2B Inbound Marketing Strategy by John Marzolph
February 14th 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 13 pages | ISBN: | 7.80 Mb

About the eBookLet’s start with a parable. There were two business-to-business companies in the pre-Internet age, selling identical products in the same region. Company A hired a fleet of salesmen to hit the pavement and knock on every door in theMoreAbout the eBookLet’s start with a parable. There were two business-to-business companies in the pre-Internet age, selling identical products in the same region.

Company A hired a fleet of salesmen to hit the pavement and knock on every door in the area. Each salesperson kept records of the people he or she spoke to, the ones who expressed interest but didn’t buy, receipts from the ones who did buy, and a map with big “X’s” over those with no interest at all. The ones who expressed interest were revisited- the ones who expressed no interest were removed from the map and sales lists.Company B only sent sales reps to areas where the customers sought the company’s product(s).

All such customers had the shopper’s mindset. While some were just doing pricing research and information inquiries, many purchased the product(s) right on the spot.While the sales representatives from Company A reached far more people, only a small percentage of these buyers were either interested or ready to buy the product at that time and while the sales representatives kept a list of those who expressed interest but weren’t ready to commit.

Many of the discarded contacts ended up needing the product these companies were selling within a year.About the Author: John Marzolph, Solutions Architect, DeferoUncompromisingly optimistic since birth, John Marzolph can rarely be seen without a smile on his face. Born in Fort Worth, Texas, and raised in Glendale, Arizona by a single, self-employed mother and an older sister, John has always found excitement in understanding the why’s and how’s of math and analysis.As a marketing major at Arizona State, Marzolph also took time to study abroad at the University of Richmond in Florence, Italy, an experience that made a deep impression on his life and fueled his ambition to do what he loves in life: enjoy all of life and its experiences, accomplish lifelong goals early and often, and travel the world.Graduating in 2010 with a bachelor’s of science in marketing from the W.P.

Carey School of Business at Arizona State, Marzolph earned an internship with Defero, the Phoenix-based digital advertising agency (www.DeferoUSA.com). From day one, Marzolph has been committed to the agency and to expanding his personal knowledge of the ever-evolving digital marketing space. A Deferoan for just over two years, John has been named “Most Def Performer” for the First Quarter of 2011 and 2012, as well as the “Most Def Performer of the Year for 2012.”As a solutions architect, Marzolph works closely with current and prospective clients on strategic planning that spans inbound marketing, lead generation, social strategy, branding, campaign conceptualization, and a myriad of other initiatives.

Marzolph and the Defero team have executed internationally awarded campaigns for clients that include Right Guard, Purex, International Market Centers, IGT, LifeLock, Meritage Homes, EMPLOYERS Insurance Group, and the American Cancer Society.At twenty-five, Marzolph’s biography is still being written beyond this point.



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